CMR helps our clients gather and analyze the market intelligence they need to make smarter decisions in China. CMR provides the concrete data, analysis, and strategic recommendations companies need to evaluate opportunities and understand consumer behavior in order to create long-term growth opportunities.

We have expertise in the following industries:

• Chemicals
• Consumer Electronics
• Consumer Packaged Goods
• Cosmetics and Beauty Care
• Financial Services
• Hedge Funds
• Luxury Products
• Media, Entertainment, and Tourism
• Private Equity
• Retail
• Technology

We have functional expertise in:

• Branding
• Consumer Insights
• E-Commerce
• Marketing and Sales
• M&A
• Strategy

Case Studies

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Our analysts utilize both qualitative and quantitative research methodologies to gain insights. Some of the methods our analysts use:

• One-on-one, in-depth interviews
• Phone interviews
• Surveys
• On-line and library research
• Time series analysis
• Focus groups
• Blog and BBS analysis
• Data-mining