Cosmetics and Beauty Care Products

As Chinese increase disposable income and gain more access to information on international fashion trends they are devoting more money to cosmetics and beauty care products. However, developing brand awareness and brand loyalty can be difficult in a rapidly expanding market.

We help clients to position their brands, understand target consumers motivations and wants, identify growth opportunities, choose products, and determine effective regional rollout schedules.

See our Thought Leader Position on Branding in China in our commentary in BusinessWeek

Leading Australian Cosmetic and Beauty Care Company Case Study