Consumer Electronics China has traditionally been thought of as a producer and exporter of low-end electronics products. However, with rising GDPs, the growth of China's 250 million strong middle class and a surge in retail spending, China is emerging as an important consumer market that is critical to the worldwide fortunes of global brands. Now that Chinese consumers are a viable target for cameras, mobile phones, TVs, and other high-end electronics, Chinese consumers have become a growth engine for even the largest firms. Our consumer electronics practice focuses on helping with sustainable branding, development of a clear marketing message, and developing growth strategies. We help clients define the appropriate sales channels for their products and evaluate the effectiveness of in-store displays and ad copy as well as develop strategies for effectively activating consumers whether digitally or offline. See our Thought Leader Position on Selling to Chinese Youth in our commentary in BusinessWeek |
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