Branding Proper branding is critical to long-term success for many companies in China. Companies with strong brands in their home markets often struggle to position themselves well in China, and many ultimately fail to make the positive impact they had hoped for as their businesses develop because they do not position their brands in the way needed to win the hearts, minds and wallets of Chinese consumers. Using cutting-edge consumer insights research and our knowledge of consumer trends across China, CMR's brand strategy experts work closely with clients to determine the most profitable core market to target and the correct approach and strategy to relate with consumers. See our Thought Leader Position on Branding in China in our commentary in BusinessWeek |
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